Deals that slip
Close dates move back, quarter after quarter.
Independent consultancy · B2B Tech sales performance
See what is really holding your sales back.
SWA analyses your data, your practices and how your team works. We act where the impact is real.
SWA · cross-analysis● diagnostic SWA
Sales
Data
Data
Selling
Practices
Practices
Sales
Workflows
Workflows
The problem
The symptoms are visible. The causes rarely are.
Not enough pipeline
Too few qualified opportunities to hit the number.
Coaching off target
Plenty of effort that misses the real blocker.
Capacity drained
Tools, reporting, process: selling time keeps shrinking.
SWA traces each symptom back to its likely cause. See how
SWA · Sales Work Architecture
Three sources. One diagnosis. Targeted action.
SWA, our proprietary sales performance diagnostic methodology.
Know where to act, with whom and on which deals to improve performance.
Inputs
Sales DataPipeline history, opportunity progression, results
Sales BehavioursQualification, deal execution, use of sales methods
Sales WorkflowsProcesses, tools, responsibilities, use of AI
SWA diagnostic engineCross-analysis of data, behaviours and workflows
Diagnostic findings
Performance ConstraintsWhat slows deal progression
Capability GapsThe sales skills that limit execution
Workflow OpportunitiesWhat needlessly drains the team’s capacity
Targeted
action
action
Live Deal CoachingOn the capability gaps
Targeted TrainingOn the observed gaps
Workflow RedesignProcesses, tools, responsibilities
Further InvestigationWhen the evidence is not conclusive
What we do
Interventions chosen from the findings.
Live Deal Coaching
- What we do
- We work with managers and their teams on live deals, based on the capabilities identified by the diagnosis.
- Result
- Deals that move forward and practices that change in the field.
Targeted Training
- What we do
- Training built on the gaps observed in your deals.
- Result
- Skills put to use in the very next deals.
Workflow Redesign
- What we do
- We simplify processes, tools, responsibilities and the use of AI around selling.
- Result
- More time spent selling.
Further Investigation
- What we do
- When the available evidence is not conclusive, we dig deeper before acting.
- Result
- No intervention launched on a mere hypothesis.
Offers
An engagement matched to your challenge.
Four independent offers: choose the one that fits your situation.
Discovery Call
30 minutes- Problem
- Performance has plateaued without a clear cause.
- Intervention
- A conversation about your challenges and priorities.
- Outcome
- A clear view on the next step.
Diagnostic Flash
2 weeks- Problem
- You need to know quickly where to focus.
- Intervention
- A first read of your data and practices.
- Outcome
- Your action priorities.
SWA Diagnostic
6 to 8 weeks- Problem
- Underperformance that persists.
- Intervention
- The full analysis of data, behaviours and workflows.
- Outcome
- The likely causes and a prioritised action plan.
Sales Execution & Coaching
4-week engagements- Problem
- Priorities that need to show up in the field.
- Intervention
- Coaching, training or workflow redesign.
- Outcome
- Practices that change in live deals.
Behind Revincia
at the heart of B2B technology sales.
“My experience combines strategic account development, sales leadership, and commercial transformation across technology companies at different stages of growth. I’ve expanded into new markets, built and scaled sales teams, and transformed sales execution to drive sustainable performance.”
B2B technology salesStrategic accounts, new markets, complex sales cycles.
Sales leadershipBuilding, growing and leading sales teams.
Transformation and managementEvolving practices for lasting performance.
Contact
Let’s talk about what holds your sales back.
A first 30-minute call is enough to take stock.
Book a discovery call
Pick a timeBooking opens on Cal.com, with the available time slots.
or
Write to Revincia